Graphic Design, Print Media & Brand Identity
Brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business.
A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
-- From Wikipedia, the free encyclopedia (redirected from Brand Identity)
Process of choosing a Graphic Designer:- excerpts from an article from EHOW.com
A designer's job is to communicate your vision in printed materials or often, on the Web. Graphic artists blend together typography, paper, color, illustration, photography--and pizzazz--to deliver a message to your customers on a business card, logo, brochure, poster, invitation, book or even a T-shirt. If you don't know Helvetica from a hole in the ground, it's time to find yourself a designer.
Does your new company need business cards? Would a logo help establish your presence in the marketplace? Do you need to tap into a new pool of customers? Have you got a product or service that nobody knows about? Effective graphic design lets people know who you are and what you do.
Gruene Acres Web Design works with you every step of the way to make the initial process as flawless as possible. We have professionally trained graphic & web designers, a reliable printer for producing products on time and seasoned customer service reps for any concerns that may arise.
Ask friends and colleagues for recommendations. Ask printers if they can recommend a designer they've worked with. Or go to the American Institute of Graphic Artists (AIGA.com) and browse listings of designers in your area. Look at the designers' Web sites to see if their style is suited to what you're looking for.
Gruene Acres Web Design has many testimonials from past clients in all phases of our business. We are good listeners! We will create your project to best fit your needs and brand your company identity too. We invite you to browse through our portfolio to view our present and past clients' print designs.
Review the designers' portfolios. Get a sense of how similar your business is to the type and size of the clients they typically work with. When you see something particularly interesting or good, ask, What was the problem you were asked to solve, and how did you arrive at this solution?
Gruene Acres Web Design invites you to browse through our portfolio to view our present and past clients' print designs. Please contact us for a full portfolio so we can best fulfill your graphic design needs.
If you like their work, discuss the project you need done. Expect the designer to ask you lots of questions about the project and your business.
Gruene Acres Web Design is thorough in our interview process. We will analyzing your goals, how you plan to use the material, what solutions would be best and how to implement. Please contact us for additional details.
Ask for a quote. Some designers will bid small jobs on the spot. Others will send you a quote later, which should include a ballpark estimate for printing. Design fees are in addition to illustration, photography and printing costs (subject to a standard 17.5 percent markup), but the designer manages all of those elements.
Gruene Acres Web Design will bid smaller jobs on the spot. For the best information on larger projects we will research for the best price and printers to best fit your needs.
Budget according to size and complexity of the piece. Black-andwhite or two-color work is cheaper than full-color. Logos are the most time-intensive and tend to command very high prices. Actual fees are based on the amount of work but also how big your company is. A new identity for Joe's Pretzel Palace will be vastly cheaper than one for the Ford Motor Company.
Gruene Acres Web Design works closely with the client and their budget for a quality finished product without cutting corners.
Hire the designer. Make sure the contract has all the details of the job, including a printing estimate and schedule, before you sign it. You will typically pay half of the total fee in order to begin the job, and the remaining half when it's printed.
Gruene Acres Web Design will make sure every detail of your project will be done to your satisfaction.
Meet and review sketches to determine if the designer is going in the right direction. He or she will take your feedback and refine the concept. You'll meet several times during the process to keep tightening up the design until it's complete and printed.
Gruene Acres Web Design will need your feedback to make the project what you invisioned. Together we can create logos that will be remembered, a corporate brand identity you can use for years to come, or just update your business cards.
Contact us for more information or call 888-523-1239.